Brand story is essential to build your business. With personal brand story, you can influence your team as well as potential customers. Many businesses are not taking brand story seriously because some of them think it is not important enough. However, it can help a lot in achieving your business goals even if the impact is not direct sometimes. Today’s customers are smarter and the businesses are now more into ‘relationship revolution’. It means that you need to build both rational and emotional connection with your team and potential customers.
Building great personal brand story
One of the most important things in developing personal brand story is relevancy. It should amplify the connection between what is already believed and known about you and your business. However, there is also just as-if not more important factor which is audience position. When building personal brand story, it is not about you or your business but about your audience.
Instead of creating brand story that focus on yourself, focus more on how you and your business can empathize, identify, and solve your audiences’ problems. If you focus too much on yourself, your audience will feel less appreciated or valued. It is good to let people know of your expertise. However, let them know about how you can use your expertise to help them as well. This should be the highlight.
Also, it is essential to put unique perspective from your side that can make you different from others in positive light. Even if the topic is very common, sometimes it will sound or feel different when being put in different perspectives. Hence, find more about who are you and what makes you different from others.
Building trust is important process. To do so, you need to know who you are and what makes you special that can attract people to buy your products and services. People don’t just buy products or services just because they see them in tv ads. Today’s customers buy from the brand they trust. Building a connection and trust with your potential customers should be done from the beginning. Your unique personality can attract audience so you’d better know how to use it.
Don’t be afraid to ‘brag’ about your expertise and experience. You can use your experience and expertise to let your audience know the story of how you help the other people’s lives. Hence, it is not only about sharing knowledge of your expertise when it comes to personal brand story. Tell the story based on what you believe and address any beliefs that potentially prevent you from creating your personal brand.
Use testimonials or feedback from your customers to understand their journey. Thus, you can articulate your brand story better. You will be able to craft a message of transformation well. Appealing brand story is essential for your business. To make it impactful and recognized, identify your customer’s obstacles and challenges so you can empathize with them and offer solution.